about SAM

SAM Design Inc. is a locally owned and operated company with a passion for modern design and furnishings. Our showroom, while only recently opened, has quickly become St. John’s leading supplier of modern and contemporary furniture to retail and trade clients. Our highly qualified and experienced staff allow SAM to offer in house design capabilities as well as the capacity to source and supply retail furnishings and accessories which range from commercial grade contract goods to the furnishing of entire residences to the acquisition of specific statement pieces to complement our clients’ existing spaces.

SAM has a wide range of residential and commercial clients whose requirements are as varied as sourcing and supplying custom furniture for existing residences to co-ordinating the interior layout, finishing and furnishing of entire condominium projects. We are equipped to handle any job from start to finish.

SAM has a particular interest and expertise in small scale condominium living, a market segment which is currently seeing huge growth in the St. John’s marketplace.


Centrally located at 2 Freshwater Road near the St. John’s Central Fire Station and The Rooms, our showroom and design studio is open to retail and design clients. It represents a combination of full scale design services and product offerings which is unique in the Avalon region.

Recently renovated by our team, the space is a beautiful showcase of our in-house design talent and stylish supplier lines.

We display a wide sampling of furniture, lighting and accessories available for purchase off the showroom floor and can special order a virtually unlimited range of products for both residential and commercial spaces.

Our showroom is designed to inspire the design conscious client and to provide each of our clients with the tools that they need to realize their unique vision.


Our retail sales team has a formidable combination of formal design training and product knowledge. While we offer individual design services, we also offer the off the street customer the unique ability to consult with a trained design expert every single visit to our store.

SAM has quickly become the “go to” place in St. John’s for the condominium purchaser and developer. We have worked on spaces inside every major condo development in St. John’s and the product lines represented in our store are well known in the condo market across Canada, having been used in numerous contract grade commercial developments.

SAM represents some of the top Canadian modern furniture and lighting lines, including G. Romano, Gus Modern, EQ3, Huppe, Mobican, Neuvo, Soho Concepts, Chair-Tech, Trica, Zuo Mod and 18 Karat. These companies, like all of SAM’s other suppliers, provide the highest quality product lines and excellent customer support.