INTERIOR DESIGN & FURNITURE IN ST. JOHN’S
DESIGN A LIFE YOU LOVE
SAM is an Interior Design Studio and Retail Furniture store located in the heart of St. John’s, Newfoundland & Labrador. Our curated retail collection is designed to spark your creativity and inspire your spaces. Discover timeless furniture, exquisite home accessories, and the newest trends in rugs, wallpaper, lighting, flooring, tile, and window coverings, all sourced from trusted suppliers we know and love.
UNWRAP JOY
Shop the SAMily’s top Holiday picks for everyone on your list, from thoughtfully curated gift boxes to sweet stocking stuffers that are sure to make your special someone smile.
"Be at home in a life built by design"
SUSAN DROVER
In the story of SAM, Founder and CEO Susan Drover believes that interior design plays a pivotal role in influencing how individuals work and live. From an early age, Susan recognized the profound impact of one's surroundings on living. Be it a dinner table set for 12, a set of freshly ironed linens, a family gathering around a wood-burning fire, or a vase full of her mother’s favourite wild daisies, the details mattered to her. Fast forward to today and Susan has assembled a team who is equally passionate about the idea of designing not only physical spaces but also about crafting a lifestyle through thoughtful design choices. For us, the arrangement of elements in a space goes beyond aesthetics — it shapes experiences and contributes significantly to the overall well-being of individuals. Since 2012, our SAMily has touched the lives of many clients who value and appreciate beauty and purpose, kindness and relationships, talent and collaboration, integrity, and hard work. Susan believes it takes all of these characteristics to create spaces that are not only beautiful but also enhance the lives of those who inhabit them.
MEET THE SAMILY
OUR SERVICES
DESIGN THE SAM WAY
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Interior Design
We offer a full range of Interior Design services for residential and commercial projects. Our talented team can work with you and your chosen contractors and suppliers from start to finish on your renovation or new build, from project management to layout and space planning, and beyond, ensuring a seamless process and a final space tailor-made for your life.
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Furniture Selection
Looking for those perfect pieces? Work with our retail team to find the perfect furniture and accent pieces for your space. No appointment is necessary to browse our showroom – come in and chat! If you’d like to outfit a whole home with new furniture, please contact us and we can tailor a consultation to your needs.
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Space Planning
We’ll work directly with you and your architect or contractor before your build begins to fine-tune your plans, ensuring that your home is well-designed and planned efficiently for your needs. We can also create drawings, floorplans, and 3D renderings to help visualize your space.
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Interior Decorating
Are you looking to refresh or upgrade your space? Our designers are focused on making your interior decorating wishes come true. We curate a tasteful offering of colour palettes, furniture, lighting, accessories, and decor plans — anything to help your home or business become the wonderful space it deserves to be.
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Home Staging
SAM’s diverse retail selection boasts the latest in furniture, décor, lighting, and beyond, allowing us to source the very best staging items, ensuring your space looks and functions its best for potential buyers. And since your home is unique, your staging will be too — our chosen selections will suit your space, including furniture and accessories that ensure your property stands out on the market.
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Virtual Consultations
Can’t make it in to see us? Book a video chat! Our Virtual Design services are ideal for clients who crave convenience and flexibility. Plus, we can work with you to design a space you love no matter where you are in the world.
OUR VALUES
WHY DESIGN YOUR LIFE WITH SAM?
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WE VALUE INTEGRITY
Your privacy matters to us. Each project is treated with confidentiality; we don't share designs or compromise your privacy. Each design we undertake is original and only yours.
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WE CARE
You're not just a transaction to us. We actively listen to your requirements because we believe that design should blend aesthetics with functionality. Our motto is that creating beauty is simple, but ensuring it meets your needs is where true magic lies.
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WE VALUE RELATIONSHIPS
Many of our clients evolve into friends. While we don't expect weekly dinner invitations, our commitment to understanding your persona and objectives often leads to deep, personal conversations. This approach enables us to achieve optimal results and assists you in reaching your goals. We aim for enduring, positive, and repeat relationships with our clients.
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WE BELIEVE IN SUSTAINABILITY
We acknowledge our responsibility to the planet and recognize the profound impact of design decisions. Our design philosophy integrates sustainability at every stage, understanding that each action contributes to a better future for our environment and society.
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WE AIM FOR EXCELLENCE
In a world full of choices, we strive to provide a personalized and value-added experience. Our goal is to make your decisions easier, more meaningful, and more memorable amidst a very busy world.
OUR PROJECTS
Discover your inspiration — explore our diverse portfolio of residential and commercial designs, each uniquely crafted with our signature SAM touch.